

The data shows that customers trust SMS more than emails, and are more willing to engage with text messages. However, only 11% of businesses questioned were currently sending them. The study showed SMS texts to have a 2.8% spam rate substantially lower than email’s 53% spam rate.Īnother study found that 54% of consumers would prefer to receive marketing promotions via text messages. This is a result of users receiving fewer spam texts than they receive spam emails. According to a study by the Cellular Telecommunications Industry Association, consumers have more trust in SMS and 93% of consumers considered SMS to be a more trusted communications environment. This is likely a result of SMS messages being shorter. Studies have shown time and time again that customers prefer to be reached via text. It’s the most popular marketing method with customers Users continue to communicate on their smartphones the same way they did on their previous cell phones. That means millions of text messages are sent every single day, despite the rise of social media and Internet-based messaging services.Ĭellular networks remain strong. Almost three-quarters of those cell phone owners send or receive text messages on a daily basis.Īccording to a study from the Pew Research Center, those who communicate using text messages send and receive 41.5 messages on average every day. Today, 83% of American adults own a cell phone. More people than ever use this technology This is despite the existence of many other forms of electronic messaging. In most modern usage, however, the term “text message” offers sufficient context to describe an SMS message. Though, there are places in continental Europe that still use the saying: send me an “SMS”. This is true for the United States and the rest of the English-speaking world. In everyday language, these messages are known as “texts”, and “SMS” has fallen out of common usage. This is part of the reason why many people believe there is a difference between SMS and texts. Users might only ever see the “SMS” used by their network provider. Initially, “SMS” was used to differentiate between other forms of electronic messaging, including email. It wasn’t uncommon to hear early cell phone users describe that they were “SMSing” a friend. In the early days of the technology’s use, it was often referred to as “SMS.” The abbreviation was used as a noun, to describe the message. Historical and regional usage of the term “SMS” However TextMagic solution does not convert SMS to MMS messages regardless of their length. Users may not know that sending more than 160 characters in a text message may result in the sending of an MMS message, which will cost more depending on your carrier. If a user sends more than 160 characters, it may be sent in up to 6 parts total number of 918 characters in the linked message. How much data can messages send? Image SourceĮvery text message, or SMS message, consists only of text. This was a common way of sending pictures, also known as Picture Messages, to friends and colleagues before mobile applications began using mobile Internet networks to send larger files. It is the media variant of an SMS message that allows users to send images, videos, or audio via a traditional cellular network. MMS stands for Multimedia Messaging Service. A single text message is limited to 160 characters including spaces. What does SMS mean? Well, it stands for Short Message Service, and it’s the most common form of text messaging used today.

That is, “What is the difference between SMS and text messages?“ The Simple Difference Between SMS and Text Messages The technology has become a part of our daily lives, but there is one question many people have always wondered about. By the 2010s, hundreds of thousands of SMS messages were being sent every single second. The first-ever SMS was sent via the United Kingdom’s Vodafone GSM network. Their research eventually paid off in the 1990s. In 1984, a German engineer by the name of Friedhelm Hillebrand along with a colleague Bernard Ghillebaert, begun work creating a system that would allow them to send messages through the telephone network using GSM standards. What is SMS? SMS has been in our lives for decades now, but the origins of the technology go back a little further than you might think.
